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SOCIETY FOR MARKETING ADVANCES PUBLICATIONS

With conference registration, you earn a one-year membership to SMA. This membership allows you access to online journals.  Once you log in, you have links to the Journal websites.

1

SMA JOURNALS

Society of Marketing Advances provides online access to Marketing Journals included with membership. To log in, click below.

2

SMA NEWSLETTERS

The Newsletter of the Society for Marketing Advances is published twice a year.   

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SMA CONFERENCE PROCEEDINGS

The Society has been publishing its Proceedings since 1973.

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JOURNAL OF MARKETING THEORY AND PRACTICE

Addresses and advances substantive, managerial issues in marketing by linking emerging marketing theory with business applications for marketing practitioners.

For more information about Calls For Papers or Publishing Guidelines, visit their site

MARKETING EDUCATION REVIEW

Publishes innovative approaches to marketing education in areas such as consumer behavior, data management, psychology, economics, technology and sociology.

For more information about Calls For Papers or Publishing Guidelines, visit their site

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JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

Publishing global research on marketing theory, science, methodology, strategy, planning, management, and practice, including ethics and legal issues.

For more information about Calls For Papers or Publishing Guidelines, visit their site

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JOURNAL OF MARKETING ANALYTICS

Provides a single accessible resource for the rapidly changing field of marketing analytics. Combines the best of applied scientific research and commercial best practices, and covers targeting, segmentation, big data, customer loyalty, CRM, data quality management, marketing strategy and more.  Journal of Marketing Analytics is a Transformative Journal; authors can publish using the traditional publishing route OR via immediate gold Open Access.

For more information about Calls For Papers or Publishing Guidelines, visit their site

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JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING

Journal of Business & Industrial Marketing publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization.

For more information about Calls For Papers or Publishing Guidelines, visit their site

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