New . . . SMA Twitter Feed.  Scroll down for more info!


________________________________________________________________________________________________________________________________The Society for Marketing Advances (SMA) is a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from the United States and abroad. 

SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest.  SMA endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, and students in universities and executive business and government.

2020 SMA Annual Conference

Analysis for a Brave New Marketing World

The SMA Annual Conference brings together marketing educators and professionals from throughout the United States and abroad. The 2020 SMA Annual Conference will be held at Fort Worth, Texas from November 4 - 7, 2020. Conference registration includes complimentary SMA membership.
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More Info coming soon

2021 SMA Annual Conference

November  3 - 6, 2021
Hilton Orlando Buena Vista Palace
Orlando, Florida.

New . . . SMA Twitter Feed

SMA welcomes you to a new year and new possibilities .  .  .
Here’s one  . . . @Society4MktAdv (, the new SMA Twitter feed for marketing news you can use in your classroom.   Whether it is to break the ice every class session or to find recent marketing examples for topics or for project and case analysis ideas, or to inspire your students to keep up with what’s happening in their chosen field, these news tweets are there for the taking.

You are also welcome to contribute . . . just click the icon () for the marketing news item from your favorite site and insert "@society4mktadv" (without the quotes) and tweet.  Your tweet will be sent to the SMA Twitter account.  This could be a great crowdsourced effort from SMA members and well-wishers to keep us, marketing faculty, up-to-date on the happenings the marketplace.  PS: For your marketing news tweets to be visible to the SMA account, please set your Twitter account to ‘public.’

So, please follow @Society4MktAdv and let’s enlighten each other!

SMA Conference Benefits

  • Great networking opportunity - connect again with your colleagues at the conference.
  • Present and listen to ideas and papers that are at the cutting edge of marketing.
  • Online access to the Journal of Marketing Theory and Practice and Marketing Education Review
  • Online access to the SMA Conference Proceedings
  • Eligible for conference workshops
  • Special pricing for hard copies of the Journal of Marketing Theory and Practice and Marketing Education Review (subscriptions run for the calendar year following the membership year)
    • One year $30 to USA addresses
    • One year $45 to addresses outside the USA

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