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Meet The Executive Committee 2025 - 2026

To View The Executive Committee Job Description, please click on the Executive Committee Members Title, this will pop up a pdf for more information
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Mark Pelletier

University of North Carolina - Wilmington
Department of Marketing
Cameron Hall Suite #240
601 South College Road
Wilmington, NC 28403
Phone: 910-962-2195
Email: pelletierm@uncw.edu

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Sarah Lefebvre

Murray State University
Department of Management, Marketing, Business Administration and Logistics and Supply Chain Management
553C Business Building
Arthur J. Bauernfeind College of Business

4095 Business Building
Murray, KY 42170
Phone: 270-809-6206
Email: slefebvre@murraystate.edu

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Lucy M. Matthews

Middle Tennessee State University

Department of Marketing 

Murfreesboro, TN 37132

Phone: 615-898-2112

Email: Lucy.Matthews@mtsu.edu

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Melanie B. Richards

East Tennessee State University

School of Marketing and Media

276 Gilbreath Dr., Box 70300

Johnson City, TN 37614-1700

Phone: 423-439-5575

Email: richardsmb@etsu.edu

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Emily Tanner

West Virginia University

Department of Marketing

College of Business

6111 Reynolds Hall
Morgantown, WV 26505

Phone: 304-293-7900
Email:  Emily.Tanner@mail.wvu.edu

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Trang P. Tran

Dept. of Marketing & Supply Chain Management
College of Business
East Carolina University
114 Slay Hall
Greenville, NC  27858-4353
Phone: 252-737-5421
Email: trantra17@ecu.edu

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James Blair

Eastern Kentucky University

Department of Marketing

College of Business

BTC 166, 521 Lancaster Avenue

Richmond, KY 40475

Phone: 859-622-8611

Email: james.blair@eku.edu

PAST SMA
EXECUTIVE COMMITTEES

Meet Our Past Executive Committees

Delve into the legacy: view previous Society for Marketing Advances Executive Committees

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Explore the intellectual foundation of the Society for Marketing Advances by acquainting yourself with our distinguished Board of Governors.

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The Society for Marketing Advances (SMA) is a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from the United States and abroad. SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest.  SMA endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, and students in universities and executive business and government.

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