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Business Presentation

SMA WORKSHOPS

At the Society for Marketing Advances, we understand the importance of continuing education in the ever-changing marketing world. That's why we offer a variety of workshops throughout the year to keep you ahead of the curve. Join us now to advance your career.

SMA
WORKSHOPS

Upcoming events will be posted as they are scheduled. Check back to see new workshop editions. Have an idea for a workshop? Let our team know.

Convention

2025 CONFERENCE WORKSHOPS

UPCOMING WORKSHOPS

This year's conference will be hosting a few different workshops.  You can learn more and register on our conference website via the link below.  

Finding Novel Research Ideas: Sparking Innovation from Everyday Life Where do brilliant research ideas really come from? The truth is—they’re hiding in plain sight! Whether it’s a personal story, a headline grabbing the news, or an everyday observation, the seeds of groundbreaking research are all around you. Join Dr. Merlyn Griffiths and Dr. Sarah Lefebvre for a dynamic and hands-on workshop that will help you unlock your creative potential and uncover fresh, innovative research ideas that matter. Discover how to harness the power of lived experience and current events to create research that resonates, engages, and makes a transdisciplinary impact. This isn’t your typical lecture—come ready to think differently, collaborate, and ignite the spark that leads to your next big idea.

Generative AI Certificate Workshop The discussion around Generative AI has shifted from whether to use this new technology to how quickly can we begin using this technology. The Generative AI Certificate Program is designed to equip faculty with the skills needed to integrate AI into course development, research, and student instruction. Facilitators: Dana Harrison, Melanie Richards, Martin Key

The Society for Marketing Advances (SMA) is a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from the United States and abroad. SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest.  SMA endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, and students in universities and executive business and government.

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