International Journal of Pharmaceutical and Healthcare Marketing
The first academic marketing journal to focus exclusively on the nexus between the health care and pharmaceutical industries. The IJPHM encourages submissions that are theoretical, applied/empirical, or conceptual in nature. While the IJPHM is fundamentally a marketing journal, it also encourages submissions from clinical and health administration researchers who work in marketing-related spaces. This allows for a unique mix of articles and perspectives that bridge research and practice. The IJPHM is in its 18th year of operation, and is indexed in the Australian Business Deans Council (ABDC) Journal Ranking, Scopus, the Cabell’s Directory of Publishing Opportunities in Marketing Electronic Collections Online, and Clarivate Analytics. The IJPHM is Edited by Dr. Avinandan Mukherjee (Georgia Southern University). Dr. Dan Friesner (University of Akron) serves as Associate Editor.
IJPHM
Special Issue: Call For Papers
Submission deadline:
June 30, 2026
Special Issue - Digital Health Marketing – Towards Interdisciplinary Cointegration and Evolution
International Journal of Pharmaceutical and Healthcare Marketing
Digital health refers to any technology that is electronic in nature and that is used to store, communicate, or process health related information. It is an extremely vast, inter-disciplinary area of inquiry, with broad applicability to marketing professionals, marketing researchers, and policy-makers. When used properly, digital health can be used to improve health care access, empower patients’/consumers’ control over their health, and improve the operational efficiency of any business processes related to health care. The use of digital health also creates concerns related to provider ethics, the use of artificial intelligence in clinical decision-making, and patient privacy, among a host of other possible concerns.
The goal of this special issue is to publish a series of articles that synthesize the current state of the literature on digital health marketing and identify emerging directions for future research over the next decade.
The full aims and scope for the special issue can be found at: https://www.emeraldgrouppublishing.com/calls-for-papers/digital-health-marketing-towards-interdisciplinary-cointegration-and-evolution.