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LLucy Matthews is an Assistant Professor of Marketing in the Jones College of Business at Middle Tennessee State University. She was awarded the 2017-2018 Middle Tennessee State University, State Farm Outstanding Professor Award. Lucy is currently serving as the Membership Director for SMA, and was the recipient of the 2017 Best Overall Conference paper in Louisville, KY with co-author Scott Ambrose. Matthews graduated in 2015 from Kennesaw State University where Joe Hair served as her dissertation chair. Her research interests include sales & sales management, advanced methodology, as well as cross discipline areas related to marketing such as neuroscience and entrepreneurship. Lucy has published several articles in journals including Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Personal Selling and Sales Management and European Business Review.