SMA Journals & Online Access |
ABout
As a member of Society for Marketing Advances, you are eligible to access Marketing Education Review and Journal of Marketing Theory and Practice online. Upon joining or renewing your membership, you should receive an email from the publisher of the journal, Taylor & Francis, with instructions for journal access and with your subscription activation code. The email will come from onlineaccesshelp@taylorandfrancis.com. Once you have claimed access, you will be able to access journal content from any computer by clicking on the following link and entering your email address and password. This online subscription is valid for 12 months.
MARKETING EDUCATION REVIEW
Marketing Education Review was founded in 1991 to provide resources for marketing educators and continues in that role today. Regular sections of the journal include Innovative Marketing Education, Marketing Education in a Digital World, Global Marketing Education, Key Issues in Marketing Education, Marketing Educator Topics, and Case and Experiential Learning Methods. SMA owns Marketing Education Review (MER). Membership in SMA includes a one-year on-line subscription (3 issues) to MER. The Society's officers are responsible for selecting the editor. Any member may elect to receive hard copies of MER by paying an additional $30 per volume (US$45 for addresses outside USA).
JOURNAL OF MARKETING THEORY & PRACTICE
JMTP was created in 1992 to provide an outlet for quality research across a broad range of marketing subjects, but with the caveat that tying the work to managerial application is essential. Under the SMA umbrella, JMTP will continue to grow in prestige and impact.
Beginning with Vol. 18, No. 1 (Winter), membership in SMA includes a one-year on-line subscription (4 issues) to The Journal of Marketing Theory & Practice (JMTP). Any
member may elect to receive hard copies of JMTP by paying an additional
$30.00 per volume (US$45 for addresses outside USA).
If you already have a tandfonline.com account, please click the activation code link from the email and sign in to claim your access. That link contains a one-time activation code which will add access to both journals to your account.
If you do not have a tandfonline.com account, then follow these steps:
- Please go to http://www.tandfonline.com and click "Register" in the upper right hand corner.
- Enter your name, country, and a valid email address, and choose a password to access your account. When finished entering your account information click Register.
- Check your email. A message from support@tandfonline.com should appear within 30 minutes. Please check your Spam folder if you do not see it in your Inbox.
- Click the link in the message to activate your account.
- Return to the email from onlineaccesshelp@taylorandfrancis.com that contains your subscription activation code link, and click that link. That link contains a one-time activation code which will add access to both journals to your account.
MARKETING EDUCATION REVIEW
Marketing Education Review was founded in 1991 to provide resources for marketing educators and continues in that role today. Regular sections of the journal include Innovative Marketing Education, Marketing Education in a Digital World, Global Marketing Education, Key Issues in Marketing Education, Marketing Educator Topics, and Case and Experiential Learning Methods.
SMA owns Marketing Education Review (MER). Membership in SMA includes a one-year on-line subscription (3 issues) to MER. The Society's officers are responsible for selecting the editor. Any member may elect to receive hard copies of MER by paying an additional $30 per volume (US$45 for addresses outside USA).