Welcome to SMA
Innovation here refers to novel activities, teaching methods, assignments, exercises, instructor/student involvement, etc. which benefit marketing students. The competition is open to all instructors of marketing, part or full-time, including doctoral students, from all types of institutions. It especially welcomes innovations which contribute to active learning.
Initial submissions are limited to 5 pages double spaced. Typically, a submission includes (but is certainly not limited to):
In order to encourage instructors to experiment, the focus of the competition is on innovation; empirical ‘proof’ that it works, and works better than other methods, is not required. However, submissions must not have been published in whole (or in spirit) elsewhere. Submissions to other competitions are also welcome, unless they were winners.apply with EasyChair
If your submission is accepted for presentation at the conference, the final, formatted document must be submitted to the EasyChair online portal. View the style sheet for more information about formatting and submission requirements.
The finalists of the competition are published in the SMA Proceedings, and the winner is usually asked to submit a full manuscript for next year’s special issue on teaching innovations in Marketing Education Review.
Queensland University of Technology