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Doctoral Dissertation Proposal Competition


The Society for Marketing Advances is proud to sponsor the Annual SMA Doctoral Dissertation Proposal Award to recognize the best of emerging scholarship in marketing and related fields such as logistics/supply chain management. We are pleased to recognize the winners and finalists of this competition and invite all eligible doctoral candidates to submit their work.


Winners of the Best Retail Proposal and Best Services Proposal are also eligible for the Best Proposal and Runner-Up Proposal Award.  

Best Proposal Award

  • Complimentary conference registration
  • Recognition and plaque at awards ceremony
  • Presentation of the proposal in an Annual Conference Special Session 

Runner-up Proposal Award 

  • Complimentary conference registration
  • Recognition and plaque at awards ceremony
  • Presentation of the proposal in an Annual Conference Special Session 

Submission Criteria and Procedures  

Eligible entrants are doctoral candidates who have successfully defended their dissertation proposal, but have not completed the final defense of the dissertation prior to the submission deadline. The candidate’s dissertation advisor may be asked to submit a letter stating that he/she meets this criteria. Each entry should be in the form of a dissertation proposal that includes the nature of the problem to be researched, relevant theory, hypotheses to be tested, method, analysis, and indicative references. The proposal must focus on some aspect of marketing.

Documents must be formatted in MS Word, double-spaced, using Times New Roman 12-point font with 1 inch margins all around and must use the style of the Journal of Marketing. Proposals are limited to 15 pages, including title page (see below), an abstract of 150 words or less, all figures, tables, and references. It. Proposals not complying with all of these guidelines will not be eligible.

Authors should avoid identifying themselves, their advisor(s), or their university in the text.  Please include the following info on a separate title page: title, author’s name, institutional affiliation, postal mail address, e-mail address, telephone number, and name of primary dissertation advisor.

Proposals are evaluated through blind reviews, and reviewer comments will be provided to the author.

THE SUBMISSION DEADLINE IS JULY 1. How do I submit? Submit your paper (with the abstract included) electronically through the SMA submission system at www.marketingadvances.org. Then separately email the paper and abstract to Christopher Newman at cnewman@bus.olemiss.edu. Please write "SMA Proposal Competition" in the subject line. No hard copy submissions will be accepted. The winner(s) MUST attend the Society for Marketing Advances Annual Conference and present their research in order to receive their award.

For more information, please contact:
Christopher Newman

University of Mississippi


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