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Proceedings Guidelines
The Society has been publishing its Proceedings since 1973.
Will your article be in the 2023 Conference Proceedings? Check out the Call for Papers
2022
Reconceptualizing Marketing in Today's Global Environment
2021
Make 'Em Say "WOW" - How Marketers Are Wowing Customers
2020
ANALYSIS FOR A BRAVE NEW MARKETING WORLD
2019
Changing the 'Rhythm' of Marketing: Are We Listening?
2018
2017
2016
Reimagining: The Power of Marketing to Create Enduring Value
2015
Real Time Marketing
2014
Transformational Marketing
2013
Marketing Identity
2012
2011
2019: 978-1-7320408-0-9
2016: 0-9840884-7-4
2015: 0-9840884-6-6
2014: 0-9840884-5-8
2013: 0-9840884-4-X
2012: 0-9840884-3-1
2011: 0-9840884-2-3
2010: 0-9840884-1-5
2009: 0-9840884-0-7
2008: 0-9676059-9-7
2007: 0-9676059-8-9
2006: 0-9676059-7-0
2005: 0-9676059-6-2
2004: 0-9676059-5-4
2003: 0-9676059-4-6
2002: 0-9676059-3-8
Dana Harrisonharrisondl@etsu.edu
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